Form follows function-that has been misunderstood. Form and function should be one, joined in a spiritual union.
Frank Lloyd Wright
“Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (…) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.”
— Ellen Lupton (Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students)
“As the saying goes, type is a beautiful group of letters, not a group of beautiful letters.”
— Matthew Carter
“Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.”
— Helmut Schmid
” Words are, of course, the most powerful drug used by mankind. ”
Rudyard Kipling (1865-1936)
” Every designer or photographer should have an ongoing conversation
with the word editor –- you are all journalists. ”
” Drawing is what I always loved the most. I discovered drawing type
is drawing in a very pure form. Because a type designer does not draw letters.
A type designer designs words and words are structures that contain patterns
of black and white shapes, form and counterform.
It is a game that deals with space and rhythm.
Which is precisely what, for me, is the essence of drawing. ”