Form follows function-that has been misunderstood. Form and function should be one, joined in a spiritual union.
Frank Lloyd Wright
“Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (…) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.”
— Ellen Lupton (Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students)